Privacy Policy
Last updated: 14th April 2026
Lecoanet Hemant Fashions L.L.C S.O.C ("we", "us", "our") respects your privacy and is committed to protecting the personal data of all customers and website visitors. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights as a data subject under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable regulations.
By using www.geneslecoanethemant.ae (the "Website"), you consent to the practices described in this Policy.
This Privacy Policy applies only to personal data collected through our UAE Website (www.geneslecoanethemant.ae). Our India website (www.geneslecoanethemant.com) is operated by a separate legal entity and is governed by its own privacy policy.
1.1 Data Controller
The data controller responsible for your personal data is:
• Lecoanet Hemant Fashions L.L.C S.O.C
• Trade License No. 1546586 (Mainland – DED Dubai)
• Registered office: Abraj Center, Office 902, Plot No. 619, Naif, Dubai, United Arab Emirates
• Contact: sales@geneslecoanethemant.ae | +971 52 259 8175
1.2 Information We Collect
We collect personal information that you provide to us directly and information gathered automatically when you use the Website.
Information You Provide
• Name (first and last)
• Email address
• Phone number
• Shipping and billing address
• Order history and communication with our support team
• Payment method details — handled securely by our payment gateway; we do not store full card details
Information Collected Automatically
• Device type, browser, operating system, and IP address
• Pages viewed, time spent on the Website, and links clicked
• Referring website or campaign source
• Cookie identifiers (see Section 4.7)
1.3 How We Use Your Information
We use your personal data to:
• Process and fulfil your orders, including shipping, returns, and refunds
• Communicate with you about your orders, enquiries, and customer support requests
• Send transactional emails and SMS/WhatsApp messages (order confirmations, shipping updates)
• Send marketing communications, newsletters, and promotional offers (only where you have opted in — you can unsubscribe any time)
• Improve the Website, our product range, and customer experience
• Prevent fraud, verify identity, and enforce our Terms & Conditions
• Comply with legal and regulatory obligations in the UAE
1.4 Legal Basis for Processing
We process your personal data on the following legal bases, as provided under UAE Federal Decree-Law No. 45 of 2021:
• Contract performance: to fulfil your order and provide customer support
• Consent: for marketing communications and non-essential cookies
• Legitimate interests: to improve our services, prevent fraud, and secure our Website
• Legal obligation: to comply with tax, accounting, and regulatory requirements
1.5 Data Sharing
We do not sell your personal information. We share limited data only with trusted third parties who help us operate our business, and only to the extent necessary:
• Courier partners (Aramex and any additional partners) — we share your name, delivery address, and phone number to enable delivery
• Payment gateways — to process your payments securely
• Shopify — our e-commerce hosting platform
• Email, SMS and WhatsApp platforms — to send you order notifications and (where you have opted in) marketing messages
• Analytics and advertising tools — including Google Analytics, Google Ads, Meta (Facebook/Instagram) Pixel, TikTok Pixel, and similar tools
• Customer service tools — for chat and WhatsApp-based support
• Government and regulatory authorities — where required by UAE law, court order, or to protect our legal rights
1.6 International Data Transfers
Some of our service providers (for example, Shopify, Google, Meta, TikTok) may store or process data on servers located outside the United Arab Emirates. When this happens, we take reasonable steps to ensure that your personal data is handled in accordance with UAE data protection law and is protected by appropriate safeguards.
1.7 Cookies and Tracking Technologies
The Website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyse traffic, and deliver personalised advertising. Cookies we use include:
• Essential cookies — required for basic Website functions like cart and checkout
• Performance and analytics cookies — Google Analytics and similar tools
• Advertising cookies — Meta Pixel, TikTok Pixel, Google Ads
• Preference cookies — to remember your language and region
When you first visit the Website, a cookie consent banner allows you to accept or manage your cookie preferences. You can also control cookies through your browser settings at any time.
1.8 Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, including to provide our services, meet tax and accounting obligations under UAE law, and resolve disputes. Typical retention periods are:
• Order and transaction records: 5 years, in line with UAE VAT and commercial record-keeping requirements
• Account information: for as long as your account is active, plus 2 years thereafter
• Marketing data: until you unsubscribe or withdraw consent
• Website analytics: up to 26 months
1.9 Your Rights
Under UAE Federal Decree-Law No. 45 of 2021, you have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention requirements
• Restrict or object to the processing of your data
• Withdraw consent for marketing at any time
• Request the transfer of your data in a portable format
• Lodge a complaint with the UAE Data Office
To exercise any of these rights, please contact us by email at sales@geneslecoanethemant.ae or via our website chat. We will respond within 30 days.
1.10 Data Security
We implement appropriate technical and organisational security measures to protect your data, including SSL/HTTPS encryption across the entire Website, secure payment gateways, restricted access controls, and regular security reviews of our systems and vendors.
1.11 Children's Privacy
The Website and our products are intended for customers aged 18 and above. We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, please contact us immediately and we will delete it.
1.12 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated Policy will be posted on this page with a revised "Last updated" date.
1.13 Contact Us
For any privacy-related questions, access requests, or complaints:
• Email: sales@geneslecoanethemant.ae
• WhatsApp / Phone: +971 52 259 8175
• Address: Abraj Center, Office 902, Plot No. 619, Naif, Dubai, United Arab Emirates
• Support hours: 8:00 AM – 6:00 PM, UAE time, Monday to Saturday
